Industry

Connected systems for Nail & Beauty.

We turn chaotic appointment tracking into a structured booking system for premium Irish salons and aesthetics clinics.

A real nail & beauty setting
Why it matters

Shaped around your day, not a generic template.

Managing chairs and treatment rooms shouldn't feel like a second job. Generic websites treat your salon like an online brochure; we build a fast, practical web system that runs your business, fills your diary, and stops daily revenue leaks.

System architecture

The parts that matter most for nail & beauty.

Six connected parts working in full alignment to fill your diary, cut your admin burden, and protect your weekly margins.

01

Smart Website Infrastructure

Slow, outdated salon websites frustrate clients and cause them to drop off before booking.

A clean, lightning-fast Next.js mobile interface where clients can view treatments, nail lookbooks, and price packages instantly.

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PageSpeed Insights

Passed
98Performance

LCP

0.9s

Good

INP

18ms

Good

CLS

0.01

Good

02

Booking & CRM Architecture

Last-minute no-shows and chaotic double-bookings create gaps that drain your daily cash flow.

Smart scheduling that automates stylist rotas, flags required patch tests, and secures card deposits upfront through Stripe.

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03

Automated Retention Loops

Regular clients forget to schedule their next appointment, leaving mid-week chairs completely empty.

The system automatically tracks client visit cycles and sends friendly SMS reminders when they are due for in-fills or treatments.

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04

Local Search Authority

Your salon remains hidden on Google Maps, losing ready-to-book local clients to your high-street competitors.

A properly structured Google Business Profile, categories and service areas, so you are visible and credible when customers nearby search for your services — measured on impressions, calls and direction requests, never on a promised position.

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05

AI Sales & Support Agents

Staff spend hours answering the exact same messaging questions about treatment prices, variations, and availability.

A custom 24/7 AI assistant that answers late-night Instagram or WhatsApp queries and routes serious leads straight to your diary.

Customers are always told they're talking to AI, with an easy way to reach a real person.

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06

Operational Intelligence

Spending evening hours manually counting paper diaries, stylist performance, and weekly cash targets.

A simple, live dashboard replacing spreadsheets to show exact revenue per chair.

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Ready to build this for your nail & beauty business?

Book a free 30-minute fit call and we'll map the connected system to your day-to-day.